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Meeting the Competition

It's a thrilling and yet frightening moment when you realize after developing your new business' website that not only are you on the right track, there's someone else already doing what you're doing... and they're doing it a helluva lot better. 

There's always going to be someone bigger, better, more experienced—someone with bigger, better equipment and bigger, better budgets. However prepared you might be, walking out into the battlefield of commerce for your first night (and if it's your first night, you HAVE to fight) only to look up at your opponent to see Goliath staring down, chances are you might feel a bit overwhelmed.

That's how I felt when I saw Lemonlight's website and list of services. They're basically offering the same thing I am, using a super sleek and modern "minimalist" website like I am, but the most notable difference is they're all over the country in six offices, with a team of people to support every aspect of the business that isn't immediately related to their core product, which is video production. (They're not in Denver though...)

One day I will have the means to pay a bean counter to do my business taxes. As for now, I'm my own accountant, marketing department, web developer, software trainee, janitor and CEO sitting in a chair that's way too big for him. Thankfully, I don't have to go at this alone; there's support through groups like Freelancer's Union, chambers of commerce and local community contacts who can help my business grow through word-of-mouth like many have. But when starting out as a new endeavor, without an established reputation and in a new city, one's mettle is tested. There's only one way to find out if I have what it takes. But instead of fearing my competition, I choose to look up to it as inspiration.