"The only thing worse than being talked about is not being talked about at all!" — Oscar Wilde
He's one of my favorites and I quote him often. But this aphorism has always stuck with me. While I personally detest rumor mills, gossipers and the damage they cause, that's just the Dark Side. There is a Light Side to that very operation of groupthink: a word-of-mouth campaign. From all my years in sales I can say that nothing will convert more people to an idea or cause than a friend's recommendation.
So, to be my own friend, starting this new business of mine, I'm getting myself informed about the necessities of small business marketing and telling you all about it. Gotta start somewhere, so here we go!
Subtle hints can go a long way. Advertisers know this very, very well. Product placement is effective. Celebrity sponsorships as well. All Kermit had to do to get the word out about his Broadway show, Muppet Melodies (Muppets Take Manhattan, 1984), was remove Liza Minelli's framed caricature off the wall above his tufted seat and replace it with his own. Credibility: established! Then, his little rat friends crawled under the tables and spread the news. (Couldn't find that particular clip, so here's another that's just as relevant:)
My plan is to have fewer rodents involved and just get the word out. Ideally, without having to pay Facebook to access my friends. But I'm feeling a "whatever it takes" urge coming on stronger every day.