One Cut Pro

Videography made simple.


Meeting the Competition

It's a thrilling and yet frightening moment when you realize after developing your new business' website that not only are you on the right track, there's someone else already doing what you're doing... and they're doing it a helluva lot better. 

There's always going to be someone bigger, better, more experienced—someone with bigger, better equipment and bigger, better budgets. However prepared you might be, walking out into the battlefield of commerce for your first night (and if it's your first night, you HAVE to fight) only to look up at your opponent to see Goliath staring down, chances are you might feel a bit overwhelmed.

That's how I felt when I saw Lemonlight's website and list of services. They're basically offering the same thing I am, using a super sleek and modern "minimalist" website like I am, but the most notable difference is they're all over the country in six offices, with a team of people to support every aspect of the business that isn't immediately related to their core product, which is video production. (They're not in Denver though...)

One day I will have the means to pay a bean counter to do my business taxes. As for now, I'm my own accountant, marketing department, web developer, software trainee, janitor and CEO sitting in a chair that's way too big for him. Thankfully, I don't have to go at this alone; there's support through groups like Freelancer's Union, chambers of commerce and local community contacts who can help my business grow through word-of-mouth like many have. But when starting out as a new endeavor, without an established reputation and in a new city, one's mettle is tested. There's only one way to find out if I have what it takes. But instead of fearing my competition, I choose to look up to it as inspiration. 

Have camera, will travel...

Self-employment is never going to be easy. I don't think I can expect it to be, since I had watched my mother struggle for decades as a self-employed family portrait photographer starting in 1989 and still struggling today. Growing up, me and my siblings would go with her in the family van from state to state within the intermountain west, carrying equipment, helping strike a shoot... 

Fast-forward to today, March 7th, 2016... I am setting out on a new venture as a freelance videographer. Last month I had separated from the studio where I was working for the last two-and-a-half years as a location manager, key grip and in at least four other roles as well. Over these last couple years I have, however, developed some important skills that I am excited to apply in my OWN company, but for the benefit of my clients.

OneCutPro is an ideal, it's the highest state of effectiveness and economy in motion.* To illustrate, look at the thumbnail image below. In Japanese swordsmanship, one is trained to sense and act upon the precise, opportune moment to make a move. One chance to get it right. 

*I'm also a huge samurai film geek...

This also came from my mother. She was a perfectionist. In fact, she regularly told me that "if you can't do something right the first time, don't do it at all." In many ways, I think she was errant in her thinking. And yet frequently, we only have one moment to get something accomplished in excellence—no excuses, no do-overs. But we learn from our mistakes and improve.

Building this website was the easy part. (Thanks Squarespace!) The remaining work to be done is the real challenge. There are many things I know very little about and business is one of them. But now is the time to reach in and find those skills, practice them, hone them until I'm making every move with speed, nuance and confidence.